Test 01 / Product
Product manager and leadership
Prompt: Rewrite this product brief so leaders can decide whether to fund the work. Use the default score.
In light of the multifactorial onboarding friction presently observable across the activation funnel, the product organisation recommends the operationalisation of a progressive-profile-completion initiative, contingent upon engineering capacity availability, in order to facilitate an improvement in conversion outcomes during the forthcoming planning horizon.
New users stop when we ask for too much information at sign-up. We should test a shorter form next quarter. The test needs two weeks of engineering work. Leaders must decide by 18 September whether to fund it.
two weeks · 18 September · next quarter
